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Beyond Viral Dance Videos: How to Use TikTok to Market Your Brand

TikTok is home to kooky viral dances that are wildly popular with teenagers and young people. Recently, the platform has seen an influx in quality content.

Organisations are finding it more necessary to invest in scripted and professionally shot stories on mobile. Scattered, a show on TikTok that was created locally last year, became the first series to get funding from Screen Australia this year.

Shows like this can be found on streaming services like Amazon and Netflix, but the only thing that sets this one apart from traditional shows is its use of vertical cinematography and the emphasis on each episode lovingly running for just a minute.

With this influx of channels and shows like Scattered on TikTok, you might think it can also be a good channel to market your brand. 

How to Use TikTok for Your Career or Business

TikTok is the latest craze in social media. This app has quickly changed the way people use social media and has caused a new wave of work opportunities for content creators, influencers and brands. The platform allows users to post videos that can be edited by their followers into a professional, polished piece of content. If you’re looking to reach your younger target audience, use this app to create engaging content on various topics.

Embrace the Entertaining Side of TikTok

TikTok is more about entertainment than social networking. If you can keep people entertained, your community will continue to grow. Product promotions should be used to engage your followers instead of using them as merely self-serving content.

Try to focus on creating authentic stories on TikTok. It’s a platform that allows new creators to have their voices heard anyway. Plus, to start a successful trend on TikTok, you don’t need special equipment or production. You just have to understand the type of content that resonates with your audience and apply creativity so you can put your spin on it.

You Don’t Need to Be Original All the Time

Brands and marketers often assume that a successful campaign always involves a revolutionary creative concept. While for many different platforms, this can be true, it isn’t for TikTok. TikTok is a place where people can post things collaboratively to create their unique versions of challenges. The reactions and duets that can be found on the app are just as fun as those from professional musicians.

You don’t have to be innovative with your content on TikTok, either. Building a community and recruiting user-generated content is just as important as initiating or deciding on a trend yourself—although you should always add your twist to keep it authentic, creative and engaging.

Think about what your audience would like to see. If you were at the other end, what would you like to see? That’s one step closer to offering the best content for people on TikTok.

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